LifeWay offering Podcasts

The Baptist Courier

Hearing your favorite Bible story, nurturing your Christian walk through a well-delivered sermon, or just learning more about your church and its mission used to mean restricting yourself to the church building, or at least a single location equipped with a television or CD player.

But now LifeWay Christian Resources has introduced Christianpodder.com to allow users to listen to quality Christian content anywhere from a crowded urban subway to the secluded Australian outback and everywhere in between.

Christianpodder.com provides a free repository of podcasts, or digital audio files, that users can download to their MP3 players or other devices for playback at any time and any place. Since Christianpodder.com is a repository, not a directory, the files are housed on the site itself so users can download directly from there.

“Podcasting is the next wave of ministry opportunity,” said Gary McClure, manager of marketing in LifeWay’s e-business department. He pointed out that as of last fall, about one-quarter of American consumers owned digital audio players, and they are always on the lookout for interesting downloads.

“With all the negative music and content available for people to download, LifeWay saw a definite need to provide positive, Christian material as alternative content for digital players,” he said.