Lifeway Celebrates 100 Years of Vacation Bible School

In the 100th year of VBS from Lifeway—"Breaker Rock Beach"—kids learn about God's rock-solid truth in a world of shifting sand. (Lifeway photo)

Lauren Bearry

Vacation Bible School is a widely familiar term in our culture, identifiable with both kids and parents as a fun way to learn about God’s Word.

Virginia Hawes

Vacation Bible School traces its roots to New York City, where, in 1898, Virginia Hawes, concerned with the spiritual formation of school children, rented a beer hall in the city’s East Side to conduct an Everyday Bible School. Hawes envisioned a place where kids could safely spend their summer while learning about the Bible and receiving spiritual nourishment.

In 1901, after three years of Hawes’ effort, the New York City Baptist Mission Society picked up the banner of “Vacation Bible School” and established schools throughout the East Side. By 1921, Vacation Bible School had spread well into the South and was a strong program across many denominations.

Homer Grice

In 1924, the Baptist Sunday School Board (now Lifeway) created the Vacation Bible School department, led by Georgia pastor Homer Grice, and first published VBS manuals for churches. Grice blazed a trail working with the Baptist state conventions to equip and train churches to reach kids in their communities with the gospel.

Today, 100 years later, more than 2.5 million kids engage with Lifeway’s VBS curriculum each summer across more than 25,000 churches. VBS remains one of the largest outreach efforts for Southern Baptist churches, leading to nearly 60,000 salvation decisions each year.

“VBS is a time-tested, successful strategy for reaching kids with the gospel that is still engaging, appealing, strategic and effective today,” said Lifeway President and CEO Ben Mandrell. “We can look back over the past 100 years and celebrate what God has done through Vacation Bible School.”

First Baptist Church, Barnesville, Ga., held a Vacation Bible School preparation day parade around 1925.

In Hawes’s time, there was an awareness that kids were not learning about the Bible as much as they used to. And that seems even more true today. VBS has consistently been about assessing the needs of the culture and deciding what timeless truth about Jesus needs to be shared.

“You can’t really separate it from being a Great Commission story,” says Melita Thomas, Lifeway’s VBS specialist. “It’s part of who we are and who we want to be.”

Gospel intentionality

From its beginning, VBS had an evangelistic mission. Each year, a lot of prayer, discernment, and dedication goes into producing evangelistic VBS curriculum and materials. Lifeway’s NextGen team is simultaneously operating the current VBS, preparing the next year’s material, and brainstorming ideas for two years out. Alongside the curriculum, the team provides training for church leaders to introduce them to the new material and teach them how to adapt it to their churches. For every leader trained, it’s estimated there are 1.1 salvation decisions.

The team reminds VBS leaders that every role is important and has a kingdom purpose. Whether leading a group of kids, hosting games or providing snacks, volunteers are engaging in divine opportunities to share the truth of God’s Word with the next generation. They are reminded that the same kid who cannot pay attention during small group may be able to listen to the gospel clearly during games. Each leader has just as much responsibility as the next to ensure kids hear about Jesus’s love for them.

Over five days of VBS, kids have multiple opportunities to hear the gospel, and Lifeway’s NextGen team is committed to helping churches communicate it clearly. Understanding they serve a God who knows the needs of His people, the team members rest confidently, trusting God will make Himself known.

VBS today

Over the years, VBS at Lifeway has evolved dramatically. Today, Lifeway offers multiple variations of the same material that meet all people where they are so they can experience VBS. Below are the resources Lifeway provides from year-to-year:

  • Preschool resources
  • Grades 1-6 resources
  • Multi-age resources
  • Spanish resources
  • Student resources
  • Adult resources
  • Special needs resources

Lifeway also offers Backyard Kids Club, a condensed version of VBS material for leaders to use in their neighborhoods or on the mission field. “Go & Tell Kids” is a digital toolkit designed specifically for international missions. Currently, Lifeway is working to expand globally, translating its materials into various languages.

“The format has changed, but the heart cry that kids need to hear the gospel hasn’t changed,” said Rhonda VanCleave, publishing team leader of VBS.

VBS has continued to uphold its heritage that began in 1898, proclaiming the gospel to kids who need to hear it. It’s a worthwhile opportunity that allows kids of all ages to become the next leaders of VBS as they tell the story of how we serve a God outside of time who redeems the lost.

Learn more about next year’s VBS theme “Magnified” at lifeway.com/vbs.

Lauren Bearry is Lifeway’s summer 2024 communications intern.